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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/28830


    Title: 連鎖藥商企業社會責任表現與顧客購買意願之研究
    Authors: 徐子光
    Hsu, Tzu-Kuang
    Contributors: 國際企業學系
    International Business
    Keywords: 企業社會責任;企業倫理;購買意願
    Corporate Social Responsibility;business ethics;Purchase intention
    Date: 2011
    Issue Date: 2014-06-27 00:10:23 (UTC+8)
    Abstract: 醫藥業不同於其他許多行業，因為藥物可以拯救威脅生命的疾病。因此，製藥公司應不僅以實現營利為目的，且同時被認為對消費者及社會負有某種特殊的道德責任。而近年來，越來越多的連鎖藥店蓬勃發展，它們不僅銷售藥品，而且銷售化妝品和日用品。本研究主要目的是探討消費者對藥妝店實行企業社會責任(CSR)的認知與購買意願之間關係。問卷於台灣2010年蒐集與統計分析。預期結果和貢獻是：（1）了解消費者對連鎖藥妝店實行企業社會責任表現的看法。（2）探討企業社會責任的表現是否能提升企業形象與顧客購買意願。（3）提供公司經營建議，以
    The pharmaceutical industry is unlike many other sectors, because drugs that can be remedies for life-threatening disease. Pharmaceutical companies should not only to achieve the purpose of profit, while is often considered to have a particular ethical re
    Appears in Collections:[Department of International Business] Journal Articles

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