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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/28740


    Title: 搜尋引擎最佳化技術應用於城市國際行銷之研究與設計-以新竹市政府為例
    Authors: 賀力行
    Ho, Li-Hsing
    Contributors: 科技管理學系
    Technology Management
    Keywords: 搜尋引擎行銷;搜尋引擎最佳化;城市行銷
    Search Engine Marketing;Search Engine Optimization;City Marketing
    Date: 2008
    Issue Date: 2014-06-27 00:07:29 (UTC+8)
    Abstract: 隨著網際網路成為全球城市與世界溝通的重要媒介，城市的競爭模式也逐漸在改
    變；本研究運用搜尋引擎最佳化（Search Engine Optimization）技術，設計一套簡單易
    用的城市國際行銷之資訊發佈系統及標準作業流程，運用最少人力即可自動新增網頁內
    容，並提高網站被搜尋引擎收錄的總頁數（Indexed Pages）、網頁在Google 及Yahoo 等
    主要搜尋引擎之搜尋結果頁的排名（Rank）。本研究以自建之實驗性網站
    www.CityTour.tw 為例，該站於 2008 年 8 月 20
    As the Internet has become the important mediator between global cities and world, the
    competitive model of cities has changed gradually. This study used Search Engine
    Optimization to design a standard operation process of City’s International Ma
    Appears in Collections:[Department of Technology Management] Seminar Papers

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