運用整合行銷傳播理論於國軍招募志願士兵文宣之探討

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Title:	運用整合行銷傳播理論於國軍招募志願士兵文宣之探討
Authors:	賀力行 Ho, Li-Hsing
Contributors:	科技管理學系 Technology Management
Keywords:	人才招募;整合行銷傳播;志願士兵;募兵;從軍動機 personnel recruiting;integrated marketing communications;volunteer soldier;enlistment;motives to join the army
Date:	2008
Issue Date:	2014-06-27 00:07:15 (UTC+8)
Abstract:	軍隊的人力來源仰賴國家的兵役制度。受徵募者素質的優劣，不僅決定了兵源素質的良窳，更為軍隊戰力強弱的關鍵。過去多年來，我國兵役制度一直維持徵兵制；然國軍新一代武器裝備陸續成軍，加以為落實政府施政理念，符合民意期待，推動「募兵為主」之募、徵併行兵役政策，招募高素質、長役期人力乃勢在必行，亦為未來我國軍隊建軍備戰之重點。為達成上述目標，「志願士兵」招募乃其中之核心任務，而我國軍隊之招募工作，則由「國軍人才招募中心」統合各軍種、民間之招募資源，企圖透過軍民招募管道，發揮最大招募成效。本研究運用 The source of military manpower relies on the military service system of a nation. The quality of the recruited subjects decides not only the quality of the military manpower, but also the fighting capability of the armed forces. In the past, our cou
Appears in Collections:	[Department of Technology Management] Seminar Papers

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