Using the Analytic Network Process(ANP) with SWOT Analysis– A Case Study for Food and Beverage Industry

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Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/28694

Title:	Using the Analytic Network Process(ANP) with SWOT Analysis– A Case Study for Food and Beverage Industry
Authors:	鄧瑞兆 Teng, Ruey-Jaw
Contributors:	企業管理學系 Business Administration
Keywords:	A’WOT;ANP;food & beverage industry;SWOT analysis
Date:	2012
Issue Date:	2014-06-27 00:05:55 (UTC+8)
Abstract:	The food and beverage industry is very competitive in Taiwan. It is very important to investigate both internal and external environment factors in the first planning process and marketing strategy. SWOT analysis is a commonly used tool and it is a system
Appears in Collections:	[Department of Business Administration] Seminar Papers

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