Starbucks Service Quality Provided by Decision-Making Trial and Evaluation Laboratory Explored Customers’ Perception

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題名:	Starbucks Service Quality Provided by Decision-Making Trial and Evaluation Laboratory Explored Customers’ Perception
作者:	劉光泰 Liu, Kuang-Tai
貢獻者:	工業管理學系 Industrial Management
關鍵詞:	Decision Making Trial and Evaluation Laboratory;Experiential Marketing
日期:	2013
上傳時間:	2014-06-27 00:05:18 (UTC+8)
摘要:	Consumers’ requirement is not only merchandise but happy purchase experiences. An individual experiences an emotion connected to merchandise, service, brand, commercial, human, or idea via interaction and memorable experiences which is experiential market
顯示於類別:	[工業管理學系] 研討會論文

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