NFC 手機小額付費使用者接受意向探討

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Title:	NFC 手機小額付費使用者接受意向探討
Authors:	余耀順 yawshunyu
Contributors:	財務管理學系 Finance
Keywords:	NFC(近距離無線通訊);科技接受模式(TAM);結構分析;接受意向;小額付費。 Near Field Communication;Technology Acceptance Model;SEM;Behavioral Intention;Micro payment
Date:	2008
Issue Date:	2014-06-27 00:03:24 (UTC+8)
Abstract:	本研究的主要目的在探討消費者對於NFC(Near Field Communication,近距離無線通訊)手機小額付費的使用接受意向及其影響因素，在廣泛蒐集相關文獻後以科技接受模式(TAM)為問卷架構基礎，以『知覺有用性』及『知覺易用性』為二大影響因素，提供的服再加上目前台灣國內電信業者所提供服務項目來建構問卷，針對手機使用者為主要問卷調查對象，使用SPSS及LISEREL軟體來做統計分析，從分析結果發現『知覺有用性』會影響消費者的使用意向，而『知覺易用性』則會影響『知覺有用性』。 According the statistical data the National Communication Council (NCC) in Taiwan, up to the end of 2006, the end-users of mobile phone have been approaching 2.3 million, the popular rate of mobile phone have been raising to 101.6%, which means two more m
Appears in Collections:	[Department of Finance] Seminar Papers

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