初遊遊客市場佔有率，行銷策略，與重遊遊客訂價策略分析
A Study of First-visited Tourist’s Marketing Share Rate, Marketing Strategy, and Revisited Tourist’s Pricing Strategy

CHUR > College of Management > Department of Finance > Seminar Papers > Item 987654321/28570

Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/28570

Title:	初遊遊客市場佔有率，行銷策略，與重遊遊客訂價策略分析 A Study of First-visited Tourist’s Marketing Share Rate, Marketing Strategy, and Revisited Tourist’s Pricing Strategy
Authors:	盧以誠 lu, Yiicheng
Contributors:	財務管理學系 Finance
Keywords:	忠誠價格;引入價格;行銷策略;觀光產業;三階段賽局 Loyalty Price;Poaching Price;Marketing Strategy;Tourism Industry;Three-Stage Game
Date:	2011
Issue Date:	2014-06-27 00:02:06 (UTC+8)
Abstract:	本文聚焦在經營觀光休閒遊憩的業者如何利用初遊遊客的來店記錄，配合其訂價與行銷策略，以追求其利潤極大。我們以三階段賽局模型分析業者利用其初遊遊客的來店記錄，決定其行銷策略水準與針對重遊時的忠誠遊客與從競爭對手轉移至業者的遊客應如何訂價的決策。我們得到市場佔有率與行銷效能會影響業者所決定的忠誠價格與引入價格，行銷策略水準與利潤水準。同時，市場佔有率的不對稱性會對廠商產生不同的影響效果。 This paper investigates how firms in a tourism industry use the previous visiting records with marketing strategies and pricing strategies to maximize their profits. We setup a three-stage game model to analyze firms’loyalty price, poaching price, and mar
Appears in Collections:	[Department of Finance] Seminar Papers

Files in This Item:

There are no files associated with this item.