Chung-Hua University Repository:Item 987654321/28358
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    CHUR > College of Management > Department of Finance > Seminar Papers >  Item 987654321/28358


    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/28358


    Title: 導遊服務品質與旅遊團費之經營策略研究
    Authors: 李堯賢
    Lee, Yao-Hsien
    Contributors: 財務管理學系
    Finance
    Keywords: 領隊服務品質;旅遊團費競爭;觀光旅遊
    Tour leader’s service quality;Tour Fee Competition;Tourism
    Date: 2012
    Issue Date: 2014-06-26 23:56:46 (UTC+8)
    Abstract: 由於觀光旅遊為服務的體驗，無法將實體風景帶回收藏，僅能體驗當時的景色風光與領隊服務所帶來的感受，換言之，遊客在旅遊途中除了感受旅遊風景外，領隊的服務品質亦是影響遊客旅途之感受因素之一，因此，本文探討廠商如何培訓領隊，提升領隊服務品質作為競爭策略，以及領隊自我提升訓練對廠商訓練領隊服務品質影響。此外，本文亦探討領隊服務品質對消費者剩餘、生產者剩餘與社會福利之影響。本文試圖建構賽局理論模型，第一，給定領隊自我提升訓練為外生變數時，第一階段下廠商同時決定培訓領隊之服務品質，第二階段則給定廠商決定培訓領隊服務品質
    Tourism is related travelers’ experience which can’t be take home for collection. Travelers not only enjoy the scene in the route, but also tour leader’s service affects their feeling. Therefore, tour leader’s service quality is an important experience fa
    Appears in Collections:[Department of Finance] Seminar Papers

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