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    CHUR > College of Management > Department of Finance > Seminar Papers >  Item 987654321/28287


    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/28287


    Title: 以科技接受模式探討行動數位裝置導入供應鏈研究-以食品業N公司經銷體系為例
    Authors: 李堯賢
    Lee, Yao-Hsien
    Contributors: 財務管理學系
    Finance
    Keywords: 雲端服務;網路效果;生產模式;拆封包裝
    Cloud Service;Network Effects;Production Mode;Shrink-wrap
    Date: 2012
    Issue Date: 2014-06-26 23:55:07 (UTC+8)
    Abstract: 過去拆封包裝廠商的軟體服務生產模式都是製成光碟後進行銷售，但是隨著
    網路蓬勃發展，雲端服務也可取代軟體服務，廠商因而多了另一種線上提供軟體
    服務的生產模式。有鑑於此，本文探討當雙占廠商面對不同生產模式的軟體服務
    時，在考量網路效果下如何選擇最適生產模式並從事市場價格競爭。本文建構兩
    階段賽局模型，在第一階段，雙占廠商同時選擇生產模式；在第二階段，廠商同
    時選擇軟體服務價格。本文發現雙占廠商皆採用雲端服務生產模式之價格高於皆
    採用拆封包裝生產模式之價格，而網路效果則會降低廠商之最適定價水準。至於
    廠商間若能
    We investigate how software service suppliersdetermine the service prices
    and production modes in the presence of network effects. A two-stage game model
    is established to analyze service price competition and production mode choice in
    softwareservice sup
    Appears in Collections:[Department of Finance] Seminar Papers

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