Chung-Hua University Repository:Item 987654321/28234
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    CHUR > College of Management > Department of Finance > Seminar Papers >  Item 987654321/28234


    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/28234


    Title: Variety-seeking Behavior and Pricing Strategy in Tourism Industry
    Authors: 李堯賢
    Lee, Yao-Hsien
    Contributors: 財務管理學系
    Finance
    Keywords: Variety-seeking;Two-stage game;Tourism Industry;Subgame-perfect Nash Equilibrium
    Date: 2006
    Issue Date: 2014-06-26 23:53:10 (UTC+8)
    Abstract: This study applies two-stage game to discuss how a firm prices its
    two different activities (H and L) under consumers’ variety-seeking
    behavior in the tourism industry. There are two different kinds of
    consumers, H & L, whose preferences are diversified.
    Appears in Collections:[Department of Finance] Seminar Papers

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