速食餐飲業經營重要評估因素

CHUR > College of Management > Industrial Management > Seminar Papers > Item 987654321/28169

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Title:	速食餐飲業經營重要評估因素
Authors:	劉光泰 Liu, Kuang-Tai
Contributors:	工業管理學系 Industrial Management
Keywords:	QSR;麥卡錫4P;層級分析法 QSR;McCarthy 4P;Analytic Hierarchy Process.
Date:	2013
Issue Date:	2014-06-26 23:51:24 (UTC+8)
Abstract:	速食店是指可以快速準備與供應的食物總稱，速食餐廳又稱為快速服務的餐廳行業(QSR)，其速食供的服務是為客戶迅速進行餐點的準備以方便顧客食用或外帶，而該相關的產業例如麥當勞、肯德基、漢堡王與摩斯漢堡皆是速食店的代表品牌；麥當勞(McDonald's)為目前世界最大的跨國連鎖餐廳，於1940年創立於美國，門市遍佈全球六大洲共121個國家，擁有超過三萬間分店，主要販賣漢堡，同時販賣薯條、炸雞、碳酸飲料、冰品、沙拉、水果速食餐點；其次為肯德基(Kentucky Fried Chicken, KFC)亦為美國跨國連 The fast food restaurant known as QSR, a quick service restaurant in its industry, is a particular type of restaurant by its fast food served quickly to customers in a packaged pattern for to go or tiny table service with limited meals, for example McDona
Appears in Collections:	[Industrial Management] Seminar Papers

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