INTEGRATING PERCEPTIONS OF CUSTOMER AND MANAGER TO IDENTIFY THE POWERFUL SERVICE QUALITY

CHUR > College of Management > Department of Business Administration > Seminar Papers > Item 987654321/28005

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Title:	INTEGRATING PERCEPTIONS OF CUSTOMER AND MANAGER TO IDENTIFY THE POWERFUL SERVICE QUALITY
Authors:	蔡明春 Tsai, Ming-Chun
Contributors:	企業管理學系 Business Administration
Keywords:	Service quality;Customer satisfaction;Customer’s perception;Manager’s perception;Importance-performance-gap analysis;DEMATEL
Date:	2010
Issue Date:	2014-06-26 23:45:54 (UTC+8)
Abstract:	The purpose of this study is to develop a new decision-making model by considering both the customer’s and manager’s perception to help the latter frame a comprehensive project on improving customer satisfaction effectively. The new decision-making model
Appears in Collections:	[Department of Business Administration] Seminar Papers

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