A STUDY OF ONLINE CUSTOMER SATISFACTION MODEL: THE MEDIATING ROLE OF CUSTOMER INERTIA

CHUR > College of Management > Department of Business Administration > Seminar Papers > Item 987654321/27976

Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/27976

Title:	A STUDY OF ONLINE CUSTOMER SATISFACTION MODEL: THE MEDIATING ROLE OF CUSTOMER INERTIA
Authors:	蔡明春 Tsai, Ming-Chun
Contributors:	企業管理學系 Business Administration
Keywords:	Online store;Satisfaction;Customer Inertia;Loyalty;Customer Satisfaction Model
Date:	2010
Issue Date:	2014-06-26 23:44:37 (UTC+8)
Abstract:	The study is based on the ECSI model by Martensen et al., (2000), combined with customer inertia as a mediator in the hope of establishing a customer satisfaction model so as to pinpoint the primary factors affecting customer satisfaction and loyalty in o
Appears in Collections:	[Department of Business Administration] Seminar Papers

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