Chung-Hua University Repository:Item 987654321/27959
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    CHUR > College of Management > Department of Finance > Seminar Papers >  Item 987654321/27959


    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/27959


    Title: On Advertising Adjustment Costs and Dynamic Advertising Competition
    Authors: 李堯賢
    Lee, Yao-Hsien
    Contributors: 財務管理學系
    Finance
    Keywords: Tips;Bandwagon effect;Snob effect;Travel price
    Date: 2008
    Issue Date: 2014-06-26 23:44:16 (UTC+8)
    Abstract: This study considers the fact that the tourist’s utility can be influenced by the number of
    tourists. By using the bandwagon and snob effects of Leibenstein(1950) and the concepts of
    conformity and vanity of Grilo, Shy and Thisse(2001), the study analyzes
    Appears in Collections:[Department of Finance] Seminar Papers

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