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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/27904


    Title: Consumers' Behavior for Using Smart phone Apps
    Authors: 趙瑀
    Chao, Yu
    Contributors: 企業管理學系
    Business Administration
    Keywords: Adoption of mobile applications;Smart phone;Unified theory of acceptance and use of technology (UTAUT);Mobile internet;Consumer behavior
    Date: 2013
    Issue Date: 2014-06-26 23:42:27 (UTC+8)
    Abstract: Purpose:
    The purpose of this research is to study smart phone users’ behavior intention and use behavior of selected applications. This study finds out what drives the behavior intention and use behavior of smart phone mobile applications.

    Design/method
    Appears in Collections:[Department of Business Administration] Seminar Papers

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