Chung-Hua University Repository:Item 987654321/27868
English  |  正體中文  |  简体中文  |  Items with full text/Total items : 8557/14866 (58%)
Visitors : 1404178      Online Users : 2100
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version
    CHUR > College of Management > Department of Finance > Seminar Papers >  Item 987654321/27868


    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/27868


    Title: 軟性遊憩活動行銷策略、價格競爭與社會福利(Ⅰ)︰以休閒遊憩產業為例
    Authors: 李堯賢
    Lee, Yao-Hsien
    Contributors: 財務管理學系
    Finance
    Keywords: 軟性遊憩活動行銷策略;休閒遊憩產業;價格競爭;社會福利
    Date: 2006
    Issue Date: 2014-06-26 23:41:08 (UTC+8)
    Abstract: 本研究探討休閒遊憩產業中廠商採取同質性遊憩服務(以下簡稱A型服務)與軟性遊憩活動服務(以下簡稱S型服務)之行銷策略，對廠商服務價格、廠商利潤、消費者剩餘以及對社會福利之影響。研究發現廠商若採取A型服務行銷策略，對廠商之遊憩服務的價格競爭、利潤並不顯著。若採取不同的S型服務行銷策略，在均衡時，遊客對S型服務所產生的愉悅價值變異程度大於特定數值時，廠商之間就可實施差異化的經營策略，如此可以減緩廠商在遊憩服務的價格競爭，並可獲得超額利潤、提高消費者剩餘及社會福利。此隱含遊客生活型態的變異程度愈顯著，對廠商採取S
    Appears in Collections:[Department of Finance] Seminar Papers

    Files in This Item:

    File Description SizeFormat
    s_m333_0022.pdf53KbAdobe PDF29View/Open


    All items in CHUR are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback