Chung-Hua University Repository:Item 987654321/27812
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    CHUR > College of Management > Department of Finance > Seminar Papers >  Item 987654321/27812


    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/27812


    Title: 遊客生活型態、遊憩勞務價格與訂金預收率
    Authors: 李堯賢
    Lee, Yao-Hsien
    Contributors: 財務管理學系
    Finance
    Keywords: 遊客生活型態；訂金預收率
    Date: 2007
    Issue Date: 2014-06-26 23:39:25 (UTC+8)
    Abstract: 在本文中，我們探討遊客生活型態差異對休閒旅遊業廠商決定訂金預收率之影響效果。我們將遊客分為非假日遊客群與假日遊客群，兩群遊客對廠商所提供的休閒遊憩勞務各有不同的評價，並且將遊客對遊憩勞務價格敏感度納入理論模型。我們發現，廠商訂金預收率之決定是取決於遊客型態的市場佔有率，遊憩勞務價格，遊客對遊憩勞務的價格敏感度，以及遊憩勞務之邊際成本。
    Appears in Collections:[Department of Finance] Seminar Papers

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