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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/27696


    Title: 競爭優勢之個案研究-以DLP Projector 廠商C 公司為例
    Authors: 裴文
    Pei, Wen
    Contributors: 企業管理學系
    Business Administration
    Keywords: 競爭策略;核心競爭力;五力分析;SWOT 分析
    Competition Strategy;Core Competitiveness;SOWT Matrix
    Date: 2012
    Issue Date: 2014-06-26 23:34:13 (UTC+8)
    Abstract: 從現在的產業資訊可以瞭解到，本土的製造業要能夠繼續在台灣這個土地上生存，必須從以往的勞力密集的OEM 調整到以技術、知識密集的ODM 為主，才能與當今的
    新興經濟體拉開彼此的競爭優勢，繼續在這一逐漸全球化的國際社會上，建立起自己的生存利基，其中心的概念就是提升研發能力。本研究將探索DLP Projector 廠商C 公司的競爭策略的定位和公司賴以生存的核心競爭力。
    本研究從技術的觀點為基礎，說明投影機產業差異的來源為何。接著探討投影機產業之產業趨勢、產業特性，並運用五力分析及產業策略分析模式來分析現在的投
    ABSTRACT
    From the industrial information, we can understand that the local manufacturers who
    want to subsist in Taiwan must adjust oneself from labor-intensive OEM business to
    knowledge-intensive ODM one. Just with that way, the companies can greatly tran
    Appears in Collections:[Department of Business Administration] Seminar Papers

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