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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/26975


    Title: 新竹市後火車站觀光夜市發展策略規劃之研究
    Authors: 黃國敏
    Hwang, edhwang
    Contributors: 行政管理學系
    Public Administration
    Keywords: 觀光夜市;策略規劃;新竹市
    Night Market;Strategic Planning;Hsinchu City
    Date: 2012
    Issue Date: 2014-06-26 23:17:21 (UTC+8)
    Abstract: 本文主要目的在探討後火車站觀光夜市經營與未來發展之方式、分析優劣勢機會和威脅且以合適的方式解決問題。以訪談作為資料蒐集的方式，並利用所得結果進行該夜市的SWOT分析。本文歸納分析結果發現：地理位置、交通、營業時段、商品年輕化以及美食的多樣性是後火車站觀光夜市的優勢。而便利性設施方面不足則是後火車站觀光夜市經營上的劣勢與危機。節能環保、國際化以及遊客大量來訪則是後火車站觀光夜市成為國際景點的絕佳機會。
    The main objective of this research is that probing into the way to operate the night market Railway Rear Station in Hsinchu city and development in the future.
    Collecting data by visiting, and dissect to these data using SWOT analysis to get the results.
    Appears in Collections:[Department of Public Administration] Journal Articles

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