Chung-Hua University Repository:Item 987654321/26857
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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/26857


    Title: 消費者之直銷購物行為調查研究
    Authors: 黃素惠
    Huang, Suhui
    Contributors: 師資培育中心
    Keywords: 直銷業;消費者滿意度;消費者忠誠度
    direct selling;consumer satisfaction;direct selling behavior
    Date: 2006
    Issue Date: 2014-06-26 23:12:34 (UTC+8)
    Abstract: 近年來許多企業為有效降低成本以提升獲利，除積極引入新的管理模式以減少行銷佣金支付、降低庫存、節省商品管理及儲存的成本，以作為降低成本、提高利潤之主要手段，藉以提升直銷業本身的競爭力。因此本研究從消費者在直銷購物行為模式加以分析，並考量直銷型態在整體商品流通體系中的發展定位，透過統計分析方法(因素分析、相關分析、變異數分析…等)以獲致現今消費者的購物偏好取向，期以提供相關直銷業者在規劃提供相關商品服務時，能有效貼近消費者實際需求，從而直接提升直銷業服務品質與未來商機掌握。另本研究除分析各受訪者基本條件的分析
    n recent years, direct selling effectively cost down the capital and increase the profit of corporations. This transactional model not only decrease the cost of commission, but also the cost of inventory, warehousing management which makes direct selling
    Appears in Collections:[師資培育中心] Journal Articles

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